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The two most important metrics for email marketing are open rate and click-through rate. If your emails aren't opened, subscribers will never see your full marketing message, and if they open them but don't click through to your site, your emails won't convert.
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Best Buy is clearly feeling the party vibes. On Feb. 28 (12-2 p.m. local time), Best Buy stores across the country will host in-store Trade and Play events, with demo stations, Pokémon TCG trades, exclusive card drops, freebies, expert tuition, and a whole lot more. Attend solo, bring a friend, or gather together everyone from your neighborhood. This is going to be big.
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